CMSes are an overhead for any organization and a Marketing Manager always wants them but Product Managers (PMs) hopefully understand that Developers dislike the drudgery of doing all that work. But then, that’s life.

Big CMSes add to a Product lifecycle and the overall infrastructure and might end up even governing which technology to use because you remember the last time you got burnt by it and so want to avoid using the CMS but one has to, so you opt-out if you can.

Nowadays, light-weight CMSes are preferred by PMs, because they are more localized and do not need a buy-in from the major players.

One resource I found helpful in evaluating these was http://www.cmsmatrix.org
It is an extensive look various CMSes and what all they support or provide.

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