Many software developers are looking to develop mobile apps and companies want to jump on the mobile phone bandwagon.
I do not want to debate the reasons; that is a business decision of companies. I want to help fellow developers by talking about the various possibilities; of course the ultimate choice is the developers; only they know the situation they are in.
Unless you live under a rock, the 2 growing platforms out there are iOS and Android. The Windows Phone is the dark horse, but it is a target as of today.
So, here are the possibilities:
In the past, there were only native apps, so a company made 2 or 3 identical version, 1 for Android, 1 for i OS and maybe 1 for Windows.
Companies like Apple, Google, etc. had SDKs, but then you also had to know Java, Objective-C (how quaint) and maybe C#.
Then, along came a company called Xamarin, which enabled to write in C# and output binaries for all major platforms.
This was good because now you did not need to know multiple languages.
But, Xamarin was not cheap.
Then a company introduced Phone Gap as an option, which essentially separated the UI layer from the lower layers. The UI was in HTML, one could use various native clients (that the company provided) that understood HTML. This later became Apache Cordova, and it is offered by the Apache foundation.
So, the first option is Native or HTML?
If Native then should one torture oneself and write in Java, Objective-C, etc?
Or use Xamarin, if the budget allows.
If HTML, then currently Cordova is the only option. Remember, there are some native things of your phone that cannot be accessed via HTML, but these are rare and it finally depends on your app.
It might help the community, that if you have developed a mobile app, to state its name, provide links to it and briefly state the technology you used, in the comments.
Thanks from all of us!